WIN YOUR SURGE
END-TO-END
Mark Pfeifle shares his top strategies for a successful campaign that he used to lead the communications effort for President Bush’s “surge” of U.S. forces in Iraq and that were the foundation of his internal communications initiatives to de-legitimize al Qaeda.
Go to the Source
Ask questions. Don’t be a Big Shot – Be Humble – Always give Honest, Thoughtful Counsel to Decision makers
Align Validators with 50/20 Plan
Identify the 50 People, Outlets, Thought Leaders You Need to Communicate With – and the 20 Ways You’ll Engage Them
Develop Your Message
Tell Me A Story: Personal, Emotional, Factual, Localized, Powerful and Relatable – with a Call to Action
Always Be Training
Find Opportunities & Mentors – Learn from Strengths and Weaknesses
Former White House Chief James Baker’s Rule
Don’t Start Any Fights You Cannot Win; Win All Fights You Start”
Know Your Limitations
Surround Yourself with People with Skills and Experience that Complement your Capabilities
Enjoy the Experience
As a Happy Warrior for The Cause – Study, Prosper and Welcome the Next Challenge
© 2023 Mark Pfeifle. All Rights Reserved.